Embed Testimonials: Social Proof Anywhere You Need It
You've collected great testimonials. Now it's time to put them where they'll drive results—on your website, landing pages, and everywhere your customers make decisions.
Embedding testimonials should be simple. With ProofWall, it is.
The Universal Embed: Copy. Paste. Done.
ProofWall testimonials embed with a single iframe that works everywhere:
<iframe src="https://proofwall.com/api/embed/PROJECT-ID?style=glass&theme=darkClassic&layout=bubbleCarousel&showRating=true&showAvatar=true&showCompany=true&showRole=true&maxTestimonials=9&onlyApproved=true&fontSize=S&carouselStyle=card&bubbleCardsPerView=4&bubbleAutoScroll=true&bubbleAutoScrollInterval=3000" style="width: 100%; border: none; min-height: 400px;" loading="lazy" title="ProofWall Testimonials"> </iframe> <script src="https://proofwall.com/scripts/iframeResize.js" async></script>
With 3 simple steps: Copy. Paste. Done.
Your testimonials are now live, beautifully displayed, and automatically updated whenever you add new reviews.
Where to Embed Testimonials
Strategic placement maximizes impact. Consider these high-value locations:
Homepage: Above the Fold — Immediate credibility for first-time visitors. A rotating slider of your best testimonials creates instant trust. Social Proof Section — A dedicated testimonials section mid-page reinforces your value proposition with real customer voices.
Pricing Page: Buying decisions happen on pricing pages. Testimonials here reduce friction: "Worth every penny", "Best ROI investment we've made", "Paid for itself in the first month".
Landing Pages: Every landing page should include social proof near the main CTA, before form fields, and alongside key benefits.
Product Pages: Help buyers choose with relevant reviews: feature-specific testimonials, use-case examples, and industry-specific stories.
Checkout/Cart: Reduce abandonment with last-minute reassurance: trust signals, quick satisfaction quotes, and risk-reducing testimonials.
Blog Posts: Relevant testimonials within content add credibility to your expertise.
About Page: Customer stories here reinforce your company's track record and values.
Platform Integration Guides
WordPress: Works with Gutenberg, Elementor, Divi, and every theme. Add Custom HTML block or widget, paste embed code, and publish.
Webflow: Native support. Add Embed element, paste code, and publish site.
Shopify: Add to any page or theme section. Edit page → Add Custom HTML, or edit theme → Add snippet to liquid files, paste embed code.
Wix: Simple HTML embed. Add → Embed → Custom Embeds → Embed a Widget, paste code, and apply.
Squarespace: Code injection or Code Block. Add Code Block to page, paste embed code, and apply and save.
React / Next.js: Use an iframe component:
export default function Testimonials() { return ( <iframe src="https://www.proofwall.com/api/embed/YOUR_PROJECT_ID" style={{ width: '100%', border: 'none', minHeight: '400px' }} title="Customer Testimonials" /> ); }
Plain HTML: Just paste the iframe anywhere in your HTML:
<section class="testimonials"> <iframe src="https://www.proofwall.com/api/embed/YOUR_PROJECT_ID" style="width: 100%; border: none; min-height: 400px;" title="Customer Testimonials" ></iframe> </section>
Embed Features
Real-Time Updates: Add new testimonials in your dashboard. They appear on your site immediately. No re-embedding, no cache clearing, no manual updates.
Responsive Design: Widgets adapt to any container width. Perfect display on desktop, tablet, and mobile without any configuration.
Lazy Loading: Images and content load as visitors scroll. Keeps your pages fast.
SEO-Friendly: Testimonial content is rendered in the DOM for search engines to index.
Style Customization: Control appearance through your ProofWall dashboard: colors and themes, layout options, card styles, and what content to show. Changes apply instantly to all embedded widgets.
Multiple Widgets
Create different widgets for different pages:
- Homepage Widget — Slider with featured testimonials
- Product Page Widget — Grid filtered by product
- Pricing Page Widget — Compact quotes about value
- Industry Page Widget — Filtered by customer industry
Each widget has its own embed code and can pull from the same testimonial library with different filters and styles.
Embed Best Practices
Placement Strategy: Near CTAs — Testimonials work best when placed close to where you're asking visitors to take action. Above the Fold — On key pages, include at least one testimonial visible without scrolling. Natural Flow — Integrate testimonials into your content flow rather than isolating them.
Content Selection: Match the Context — Product page? Show product-related testimonials. Pricing page? Show value-focused quotes. Diversity — Show a range of customers—different industries, company sizes, use cases. Specificity — Prioritize testimonials with specific results over generic praise.
Visual Integration: Brand Alignment — Use ProofWall's customization to match your site's colors and style. Appropriate Size — Don't let widgets dominate the page. Balance with other content. White Space — Give widgets room to breathe. Cramped testimonials feel less credible.
Beyond Your Website
Email Signatures: Link to your public Wall of Love page in email signatures.
Proposal Documents: Embed screenshots or link to testimonials in sales proposals.
Social Media: Share individual testimonials with direct links.
Presentations: Use testimonial quotes in sales decks and webinars.
Get Started
Embedding testimonials should take minutes, not hours. With ProofWall's universal embed code, you can add social proof to any platform in under 5 minutes.
One-time payment. Unlimited embeds. Beautiful results.